--- title: "H&M Sonru interview questions: What to expect" description: "How to ace the H&M Sonru interview: Questions and strategy" author: "Patrick Lemouche" date: "2021-08-27" canonical: "https://www.tryvoomer.com/blog/h-m-sonru-interview-questions-what-to-expect" --- # H&M Sonru interview questions: What to expect > How to ace the H&M Sonru interview: Questions and strategy Published 2021-08-27 by Patrick Lemouche on [the Voomer® blog](https://www.tryvoomer.com/blog). How to ace the H&M Sonru interview: Questions and strategy Aug 27, 2021 • 4 min read > **Sonru**: A video interviewing platform offering automated, on-demand video interviews for candidate screening. Sonru allows candidates to record responses to preset questions at their convenience, with options for company branding and structured evaluation. Some time ago, [H&M](https://www.hm.com/) changed their hiring procedures to include something called a "[Sonru](https://www.tryvoomer.com/blog/define/sonru) interview". The purpose of these [video](https://www.tryvoomer.com/blog/define/video-interview) or [one-way interviews](https://www.tryvoomer.com/blog/define/one-way-interview) is to save everyone time. You don't have to travel to an office for an in-person interview if the H&M hiring manager has already made up their mind on another applicant. And the hiring manager doesn't have to sit through an interview with someone that clearly isn't interested in the job. So it's a win-win right? _Sort of._ [Sonru](https://www.tryvoomer.com/blog/define/sonru) interviews can be very **stressful** for applicants since there is no live interviewer asking questions. Many applicants have told us this gives them anxiety since there is no way to know if your answers were solid or could be improved. You can gain some **confidence** before your interview by practicing for H&M's Sonru interview on a platform like **[Voomer®](https://app.tryvoomer.com)**, where you can practice on H&M sample questions and get instant, AI-powered feedback on your answers. Let's walk you through the H&M Sonru interview and at the end of this article you can take a look at a few sample H&M Sonru interview questions. Get ahead of the competition at H&M with Voomer® ### What happens in an H&M Sonru interview? In a Sonru interview, you'll record yourself answering questions. Those questions might be shown to you as a couple of lines of text or they might be displayed as a pre-recorded video by someone at H&M asking you that question. Then, you'll get around 30 seconds to prepare your answer and around two minutes to answer. The number of questions varies, so be ready to answer anything from 2 to 5 questions. You can answer on your cell phone, laptop, or desktop computer - as long as it has a camera. ### H&M's Sonru interview specifics The questions asked will be mostly behavioral ones, so make sure you are brushed up on how to answer those. The best way to answer them is via the STAR method - if you aren't familiar with how to ace every question using that method, check out the video below. [Watch on YouTube](https://www.youtube.com/watch?v=xwN2uu9DmSE) You also want to be aware of H&M Group's corporate values. You want to answer the behavioral questions on Sonru through the lens of those values. This will make the hiring manager's life very easy as they are looking for those values in every person they evaluate. You can find H&M Group's corporate values on its [website](https://hmgroup.com/about-us/our-values/). Also take a look at their website to familiarize yourself with H&M Group's [history](https://hmgroup.com/about-us/history/) and corporate goals, because knowledge of those can be extremely helpful in an interview. As of 2026, H&M Group publishes seven corporate values that "have guided and united H&M colleagues worldwide since 1947." You can use these to frame your behavioral answers through the value that is most relevant to the story you're telling. | Value | H&M Group's stated description | |---|---| | **We are one team** | "Our workplace is inclusive, and respectful. We encourage and help each other to win together."[^hm-values] | | **We believe in people** | "We are the best we can be and bring out the best in everyone and the business. We empower and trust others."[^hm-values] | | **We are entrepreneurs** | "We have a strong business mindset. We are curious and creative and take every opportunity to adapt to ever-changing customer needs."[^hm-values] | | **We make constant improvement** | "We are always eager to find a better way forward. We constantly improve by seeking feedback to act, learn and adapt with speed."[^hm-values] | | **We are cost conscious** | "We make careful, sustainable choices by using resources responsibly and doing more with less."[^hm-values] | | **We are straightforward and open-minded** | "We are open, honest and humble. We reflect on our behaviour and listen to others."[^hm-values] | | **We keep it simple** | "We aim for simplicity and go straight to the point because clarity helps us focus on what matters."[^hm-values] | If you are able to naturally reference how your decisions and actions have aligned with one or more of these values during an answer it will help to set you apart. [^hm-values]: H&M Group, "Our Values," https://hmgroup.com/about-us/our-values/ (accessed May 2026). ### How to prepare for H&M's Sonru Start with what you can control. Start your interview in a place that is **quiet** - away from kids, pets, lawnmowers, etc. Not only will the person viewing your video have a hard time understanding you, loud noises right when you are about to answer a question might sap your confidence. Even though you might be at home, **dress** as if you were at an in-person interview. People viewing your answers appreciate the professionalism of someone that took the time to think about this issue and record using appropriate clothing. **Lighting** is absolutely key. If you record in an environment with low light, you'll come across as a blurry, barely recognizable mess on video - which does not help your chances of getting hired. Open your curtains to let in lots of natural light or turn on lights to brighten up the environment. When it comes to lighting, more is always better - as long as the lights aren't pointed at your camera! ### H&M Sonru questions Below are some H&M sample questions. * Tell me about yourself (a classic Sonru question) * What was the toughest challenge you've faced * Tell me about a time you faced a problem with a team member * Tell me something that is not on your resume * Access more of these questions at **[Voomer®](https://app.tryvoomer.com)**! ### Trade reps for confidence Practice makes perfect - boost your confidence before the interview by **practicing** for your H&M Sonru interview on a tool like **[Voomer®](https://app.tryvoomer.com)**. You can browse our question database with company-specific questions and practice for them in an environment that is extremely similar to Sonru's. You can also get **AI-powered feedback on your answers** to help you land that dream job! 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